Tuesday, March 31, 2009

The Future of the Toronto Bills

Yes, you read correct. Its not a matter of if Toronto gets an NFL franchise, it's a when. This comes on a report out that Rogers is interested in expanding the amount of Bills games being played in Toronto. The Bills experiment in Toronto didn't start off to the insanity that some corporate higher ups expected. The main problems included the marketing strategies, and pricing issues, which hopefully will be fixed. It also faces the task of trying to get a city to embrace a team that isn't their own. People in Toronto don't care who wins an exhibition game between Buffalo and Pittsburgh. Paying $700 for a meaningless game doesn't help either. So why after this flop am I proclaiming the move down the QEW?
  • Reason 1- T.O. to T.O. - Apparently the Bills signed a receiver named Terrell Owens. He is one of the top 5 names and personalities in the entire league. We all know that in the Toronto Sports world selling tickets really means getting corporate commitments. A direct quote from Terrell, "I left America's team to play for North America's team." It makes me wonder how much he was paid for that line. His first television interview since being released by the Dallas Cowboys, Rogers Sportsnet. He missed the voluntary workouts for the Bills, but was courtside at the Toronto Raptors game. If you think Owens signed to play in Buffalo without thinking of the endless possibilities of Toronto, think again.
  • Reason 2 - Ralph Wilson - At the tender age of 90 years old, Ralph Wilson is getting old. There has been talk for years that when he dies the team will be moved. Toronto just seems like a great fit. He has been elected to the football hall of fame. This weekend there was false speculation over his death due to a post over a message board. Expect his death to be the first step in a location change
  • Reason 3 - The continued building of the Toronto Bills - Expect a lot more marketing of the Bills for the next few years in Toronto. The coverage of the team will without a a doubt increase in local media outlets. The game will get way more attention. Had they just moved the franchise here without the building of a fan base, Toronto would have rejected the team. They are slowly prepping the city for the teams move. So get used to it

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